This marketing term is still gaining popularity for common use, so I couldn't even find it listed at Dictionary.com, to use for this page!

Geotargeting just refers to selective marketing, focused towards specific geographical areas. For online marketing campaigns, like pay-per-click marketing, the geographical locations of online searchers (usually determined by their I.P. addresses) is one of criteria used.

Geotarget marketing is an important step forward, for local businesses, wanting to market their products and services through the internet.

Previously local businesses had a lot of difficulty marketing online, to potential clients just in a specific geographic area. After all, the common WWW abbreviation does stand for World Wide Web! So without any geographical targeting available, their business marketing was normally directed to internet searchers at large.

Here's an example: without geotargeting in pay-per click advertising, a business marketing a purely local service, like a dental practice in Park Avenue, New York City could have attracted online searchers from Australia, to click on their listing... but unfortunately those Australians can't use the local Park Avenue, NYC service. Result? Unnecessary business advertising expenses incurred by the NYC dentist, detrimentally affecting their "bottom line".

But online marketing is changing...

Now the major search engines like Google and Yahoo! Search Marketing offer advertisers the opportunity to select target marketing for their advertising campaigns by geographical location... i.e. geotarget marketing!

How can you, as a local business owner, benefit from geotargeting?

You can now use services like Yahoo! Search Marketing and Google Adwords to market your products and services to prospective clients in your preferred geographic locations. It will restrict your advertising to people in locations you choose, and reduce your marketing expenses. By making these important geotargeting selections in your PPC campaigns, you will exclude online searchers from outside your specified locations. They won't even see your PPC ads!

So use the geotargeting options in your pay-per-click campaigns, to market your local business online, to local prospects in your area.

New to pay-per-click marketing?

Check out the special offer from Yahoo! Sponsored Search, to get a promotional credit: Advertise your Web site with Yahoo! Sponsored Search. Sign up and get a $25 credit into your new account. Learn more.

We can help you to get started with your pay-per-click campaigns contact us, to discuss your specific online marketing needs.

We'll share tips about managing your campaigns, good resources to use to reduce your marketing costs and improve your results, and more!